SITUATION

Duracell is the #1 Trusted Brand for batteries. As it turns out, batteries are also the #1 forgotten item when shopping. Across all retail, we needed to help people remember the batteries.

SOLUTION

Bring to life the moments where you can’t trust an average battery to do a Duracell’s job. We did just that with a series of contextually-placed displays and media.

ROLE

Creative Director @ Integer

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