SITUATION
Duracell is the #1 Trusted Brand for batteries. As it turns out, batteries are also the #1 forgotten item when shopping. Across all retail, we needed to help people remember the batteries.
SOLUTION
Bring to life the moments where you can’t trust an average battery to do a Duracell’s job. We did just that with a series of contextually-placed displays and media.
ROLE
Creative Director @ Integer
